Press Releases

January 2009

Agraria Salutes White House Selection of Interior Decorator and Agraria Collaborator Michael Smith

SAN FRANCISCO - January 21, 2009 - Please join Agraria, America's Oldest and Largest Luxury Home Fragrance Company, in applauding the selection of renowned Los Angeles-based designer Michael Smith as the interior decorator for the private rooms in the White House. Agraria has enjoyed their two-year collaboration with Mr. Smith in creating Agraria's Michael S Smith Home Fragrance Collection.

Emphasizing Michael Smith's special ability to render a house into a home, The Chicago Sun-Times (January 13, 2009) reacted to the Presidential Transition Office's high profile announcement that Mr. Smith "has been chosen by Michelle Obama to help make The White House residence their home." They emphasized Mr. Smith's "particular pride in his family-focused clientele and approach."

Mr. Smith's balance of refined sophistication and accessibility was lauded by the Washington Post (January 15, 2009) and echoed by the many media outlets that welcomed his selection and unique ability to realize Mrs. Obama's express desire for a comfortable and happy living environment. In the much quoted words of Mrs. Obama (Fox News, January 16, 2009), Michael Smith "shares my vision for creating a family friendly feel to our new home."

About Agraria
From its beginnings in a quiet shop on San Francisco's Nob Hill, Agraria has set the standards in luxury home and spa fragrances for over 35 years. Many of the company's most devoted fans hail from the worlds of fashion, design and entertainment… including the late Diana Vreeland, Giorgio Armani, Carolina Herrera, Michael Kors, Hubert de Givenchy, John Saladino, Meryl Streep, Ralph Lauren, Steve and Elaine Wynn, Susan Sarandon, Cher and many more.

Agraria luxury home fragrances are available at Gump's in San Francisco, Bergdorf Goodman in New York City, Harrods and Selfridges in London, Saks Fifth Avenue, Neiman Marcus, and prestige specialty home furnishings and antique stores throughout the world. Retail prices for the Michael S Smith collection range from $28 to $110.

For more information, please visit www.agrariahome.com or contact Ogan/Dallal Associates.

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January 2008

Tradition with a Twist, "AGRARIA Launches TasselAire™, Perfumed Tassels in Eight Fragrances."

January 23, 2008 - San Francisco, AGRARIA the creator of the world's most luxurious and distinctive home fragrances for over 37 years, is pleased to announce the debut of TasselAire™, perfumed tassels.

TasselAire™ is a fresh, innovative take on the classic tassel which can be traced back thousands of years and includes such fans as Louis XIV, Napoleon and anyone who appreciates little touches that bring luxury and charm to a home. Hang a TasselAire™ on a door knob, a closet hook or an armoire key and let it transform a room into a personal oasis fragrant with lush jasmine, soothing lavender or exotic fig.

The unique, patented design uses a sachet tucked inside the fringe that releases fragrance into the air. TasselAire™ is available in eight AGRARIA fragrances: Bitter Orange; Lavender & Rosemary; Lemon Verbena; Balsam; Mediterranean Jasmine; Riviera Pear; Golden Pomegranate and Mission Fig. The hand woven cord tassels come in a variety of colors, including French blue, ruby, gold and amethyst.

Priced at $35.00 each and individually packaged in elegant green, cylindrical boxes, TasselAire™ makes a perfect party favor or hostess gift. Not to mention a must-have home fragrance accessory for anyone who loves AGRARIA'S irresistible fragrance.

Fom its beginning in a quiet shop on San Francisco's Nob Hill, AGRARIA redefined the standards in luxury home fragrances. Many of the company's most devoted fans hail from the worlds of fashion, design, and entertainment… including Diana Vreeland, Giorgio Armani, Carolina Herrera, Michael Kors, Hubert de Givenchy, Michael S. Smith, John Saladino, Meryl Streep, Ralph Lauren, Susan Sarandon, Cher, and many more.

The TasselAire™ Collection premieres online at www.agrariahome.com and will be in stores March 2008.

For more information, please contact Mary Castellano or Melissa Veniero at Ogan/ Dallal Associates (212) 840.0888 or mary@odapr.com or melissa@odapr.com.

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July 2006

AGRARIA Introduces Four New Fragrances Inspired by Santa Barbara, the American Riviera®

San Francisco, CA (July 26, 2006). For the first time since its founding in 1970, AGRARIA is proud to announce the addition of four new fragrances to its current Nob Hill Collection, Bitter Orange, Lemon Verbena, Lavender & Rosemary, and Balsam. The four new fragrances, Mediterranean Jasmine, Riviera Pear, Golden Pomegranate, and Mission Fig, will premiere as the Santa Barbara Collection, with luxury packaging inspired by the terra cotta rooftops of Santa Barbara.

Like all AGRARIA fragrances, the Santa Barbara Collection is complex, mysterious and androgynous. Mediterranean Jasmine is an exquisite bouquet of florals including blooming honeysuckle, gardenia buds, freesia, Lily of the Valley, and tuberose. The heart of Riviera Pear is the fresh essence of Riviera Pear with the sparkle of Egyptian tea and amber crystals. Golden Pomegranate is a joyful infusion of pomegranate and pink grapefruit, built on a foundation of garden ivy and sandalwood. Mission Fig, exotic and sensual, is a breathtaking compilation of ripe Mission fig, fresh green accord, a hint of sweet tobacco leaf with a touch of East Indian sandalwood.

The Santa Barbara Collection will be available as AirEssence™, PetitEssence™, Woven Cane Candle (7-oz.), Candle Collection (four 3-oz votives), and the new Cut Crystal "Cane" Candle (8.2-oz.).

A luxury lifestyle brand, AGRARIA's 36-year heritage holds a long line of sophisticated loyalists known for their exquisite taste including Diana Vreeland, Giorgio Armani, Carolina Herrera, Michael Kors, Hubert de Givenchy, Michael Smith, John Saladino, Meryl Streep, Ralph Lauren, Steve and Elaine Wynn, Susan Sarandon, Cher, and many more.

The Santa Barbara Collection premieres online at www.agrariahome.com and in stores beginning in August 2006. Retail prices range from $50 to $125. For more information, please contact Mary Castellano or Melissa Veniero at Ogan/ Dallal Associates (212) 840.0888 or mary@odapr.com or melissa@odapr.com.

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November 2005

AGRARIA Balsam Candle Wins the 2005 Perfumer's Choice Award!

New York City (November 14, 2005) With much celebration, on November 9th in New York City, the Agraria Balsam Candle won the prestigious 2005 Perfumer's Choice Award for Best Fragrance in the category of Environmental Specialty. The award was accepted by Jacqui Farina, Vice President of Marketing for Agraria, San Francisco. This was Agraria's first nomination and their first win for the Perfumer's Choice Awards.

The Perfumers' Choice Awards is an annual distinguished awards ceremony that honors the best of the best in home fragrance and perfume, organized by the American Society of Perfumers, www.perfumers.org. Agraria's Balsam Candle was formulated by using the talents of Creative Concepts Corporation. The Perfumers' Choice Awards is a unique event where Perfumers, members of the prestigious American Society of Perfumers, recommend products containing great and creative fragrances in different categories of products. Members of the ASP vote for the winner in each category which is announced during the Awards ceremony. This year the Awards ceremony was held at the Westside Lofts, on 37th street in New York City. In attendance were the world's finest Perfumer's, notable press and CEOs/ Chairmen of Fragrance companies.

For more information, please contact Mary Castellano or Melissa Veniero at Ogan/ Dallal Associates (212) 840.0888 or mary@odapr.com or melissa@odapr.com.

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